Why are they regarded as very important?
Understanding the term will obviously lead you to this next question, so why do people obsess so much about search engine optimization (SEO). Well, thanks to the ever increasing popularity of the internet and it becoming the core platform for everything and anything, people go online, type in a few words about the products they are searching. Once the searcher clicks 'search' a million pages come popping and on normal circumstances the searcher will simply click on the first ten sites and search again.
With that in mind, an affiliate will always need his or her pages to be ranked on the top ten to get as much traffic as possible that's they will fight to get their websites to appear on the top ten for certain selected keywords. They are basically a million pages on the internet that will have something to do with a certain keyword; this makes it a tough job to get your site ranked amongst the top ten.
In order to get your website optimized in such a way that it will be ranked at the top ten and surpass the other websites that have something to do with your industry, you really need to know and expert the methods used by search engines to decide on which websites to list on the top ten results. That way you know when and how to optimize your search engines and get the most out of it.
Today you could find as much information on search engine optimization online in the form of articles, guidance and tutorials. While most of them are regarded as very important in getting you on the right track, a number of them are just filled with too much information that has just many things and tactics to obtain better ranks that you end up not knowing how to really go about it to find the best ranks and fall under the top ten results each time a searcher varieties in keywords related to your industry.
To a certain extent many people who come up with information and tutorials that have something to do about search engine optimization simply want to sell their products, superior software and tools in search engine optimization. They use the tactic of making search engine optimization something a difficult for other webmasters so they can get to sell their advanced tools, software and products to the maximum.